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LANCASTER BUSINESS SCHOOL
K.Werbach Development Center
Through over 15 years we have served a vast number of companies. representing different sectors including Central Bank of Kuwait, NSGB Bank, National Commercial Bank (NCB), Al Awel Bank, Ministry of Labour-KSA, Coca-Cola, Xerox- KSA, HP-KSA, Olayan Group, TNT, General Motors, Abo- Dawood Group, Olympic Group, Pharco Group, Seasons ltd., Crocoo Group, Abd-Latif Jameel Group, Nesma Group, Alex Chamber of Commerce, Federation of Egyptian Chambers of Commerce, Arabi Group, Mansour Group, Fathallah group, Basamh Group, SEDCO Group, Gulf Medical, Johnson Controls, Retail Performance Group, Nahdi Group, EL- Azaby Group, STC, Dubai Police, General Commission of Petrol - Egypt, Dubai Police Force, E&Y and others.
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Our Methodology
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During the past years, we managed to utilize the concept of experiential learning. Through tens of training days, we have seen how much the Gamification concept imposes more success and engagement for the learning experience. It relates the participants to the concepts introduced through the course, gives them the chance to see the whole parts of the business picture, and above all, the special focus on the targeted area of knowledge.
Board Game Business Simulation is not a me-too training program; Different dimensions reposition it from traditional learning into a unique solution that would meet your very specific needs.
Why W. Werbach Devlopment Center
Gamified Solutions!
Above the fun that Gamified Solution paints the learning experience with, which for sure enriches the experience of the learners and increases their satisfaction. Scientific researches show that ROI on L&D is magnified under Gamified solutions.
Experiential Learning
Our model of learning is based on Experiential Learning
The experiential learning cycle is a four-step learning process that is applied multiple times in every interaction and experience:
Experience – Reflect – Think – Act
The cycle is so natural and organic that people engage in it without being aware that they are learning. It happens almost effortlessly all the time and is constantly transforming our lives. Most people have preferences for the way they use this learning cycle, focusing on some modes more than others.
Our methodology draws inspiration from the exceptional work of Professor Kevin Werbach and his remarkable book *For the Win*. This groundbreaking text, one of the best in the field of best gamification. His work revolutionized business landscape through the techniques of the most enjoyable human activity: play.
Prof. Kevin Werbach
Professor of Legal Studies and Business Ethics
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